Everyone wants to be in the paper, right? It’s free exposure, it’s fun and it might drive bookings and book sales. Being in the news is great because it establishes you as an important member of your community, and it’s a third party trusting you as a source of information. When a newspaper or TV station…read the rest »

Having a passion that ignites your soul is an exhilarating experience that not everyone is blessed with. Having your passion be turned into a book and speech that you can share with the masses is even more exciting! The glitz and glam of being an author and a speaker is fantastic. But before you jump…read the rest »

Can you have a viral video if your video is meaningful, important and self-promoting? The answer to that question is probably no. Most videos with millions of views on YouTube involve cats standing on their hind legs, squirrels water-skiing and people getting kicked where the sun don’t shine. This is the cruel reality of our…read the rest »

We have all heard the saying about someone’s “15 Minutes of Fame” – but what if they could take that short time in the limelight and make something out of it?  The notoriety that a 15 Minuter has normally takes years of effort before it’s realized. __ By using your 15 minutes effectively – you…read the rest »

When it comes to Press Releases, many people just don’t get.  Quality will trump quantity almost every time.  Many individuals make the assumption that if they think something is important then other people will feel the same way.  In order for the media to take notice of your event or new service – you need…read the rest »

There are many different terms floating around the publishing world describing very similar ideas.  Vanity publishing, Co-Publishing, Self-Publishing – all these terms have basically the same concept.  You pay the publisher for a book – they produce a book and then for the most part – nothing.  Your book may be targeted at your audience,…read the rest »

Why We Can’t Just Rely on In-Person Impact Anymore For most speakers and authors, the in-person impact of their product has been their best marketing tool. For example, the experience someone has when reading a book, or watching a speech is what you are selling. If the experience is good, then your consumer will most…read the rest »

So, you have a message. It’s inspiring, helpful, motivating, captivating and wonderful. It helps people improve their professional and personal lives. It improves the relationships they have with their family, friends, colleagues, and even people they don’t even like! Your message rocks. You have a book and a speech that will help readers and audiences….read the rest »